DTH Travel on a growth path: «The signs point to continued success»

Since its acquisition in early 2022 and subsequent rebranding, DTH Travel has experienced strong growth. CEO Stephan Roemer looks back on the past years with satisfaction: «Since the acquisition, we have consistently achieved robust double-digit annual growth, alongside healthy revenue.»

The repositioning was a deliberate choice. The former name had been difficult to access internationally: «Diethelm is not a name that English speakers can easily pronounce, and it is also difficult to enter in digital contexts.» The new brand identity was intended to sharpen the company’s global positioning.

Strong guest satisfaction

Today, DTH Travel is broadly positioned. The company operates its own offices in 14 countries and employed a total of 388 staff from 19 nations as of the end of 2025. This international presence is also reflected in its business: more than 90,000 guests were served across Asia last year, and for the first time, revenue exceeded 100 million US dollars.

The customer base has also grown significantly. Over 1,200 agents and tour operators worldwide are part of the network, of which 720 were actively booking last year. However, for Roemer, another metric is more important: «For me, guest satisfaction matters far more than customer numbers or revenue.» He is particularly proud of the quality of services: «DTH Travel Group has a complaint rate of under 0.05% among more than 100,000 guests!»

The core business remains clearly focused on B2B. Tour operators and travel agencies form the main clientele, complemented by the MICE segment, which accounts for around 15% of the business. Direct customers, on the other hand, play only a minor role.

Strategically, DTH Travel focuses on quality rather than volume. «Our business is travelers from the mid-range to the luxury segment. We are not strong in price-driven volume business.» Roemer sees a clear competitive advantage particularly in the area of round trips: «Our strength is our tour offering, which is undoubtedly one of the most innovative on the market.»

New ideas and innovations

The company is also successfully embracing new travel trends. Individual, authentic experiences and innovative products are in high demand. «It is the new ideas and innovations that enable us to connect with modern travelers—with great success, I might add.» The effectiveness of this strategy is also reflected among partners: one new client was able to achieve significant growth again thanks to DTH’s products.

The outlook remains positive, albeit grounded in realism. A strong year is already emerging for 2026: «As of February 27, 2026, our bookings stand at 78% of last year’s total. The signs point to further success.» At the same time, Roemer urges caution: «In our industry, you always have to be prepared for unpleasant surprises.»

According to Roemer, the ownership structure also contributes to success. Three shareholders each hold equal stakes and bring different competencies: «We can consider this model our recipe for success. And we are fortunate to have, alongside our co-owner Thomas Maurer, an excellent team of experienced product managers who have an eye for the special and unique.»

On a personal level, the CEO is deeply involved in both worlds—DTH Travel and Tourasia. His level of commitment is correspondingly high: «I enjoy working, and my effort is not limited to 8 to 5.» He regularly commutes between Europe and Asia: «I travel back and forth between Asia and Switzerland roughly every two weeks.»

It is clear: following its repositioning, DTH Travel has successfully established itself—and sees itself well equipped for further growth.