79% believe the tourism industry will grow in 2016

Presenting key trends, the World Travel Market Industry Report covers industry optimism, emerging destinations, responsible tourism, sports tourism, aviation, booking trends and UK holidaymakers’ experiences. It collated views from 1036 UK holidaymakers and a poll of 2050 WTM exhibitors, tourist boards and private sector travel industry organisations, senior buyers and travel trade visitors. Industry optimism The report found that:

• 79% of senior industry professionals believe the tourism industry will grow in 2016
• more than 4 in 10 senior industry professionals anticipate agreeing business deals of a greater monetary value than at WTM 2014
• 6 out of 10 Brits took a holiday in 2015 Emerging destinations The report indentified.
• 50% of UK holidaymakers are interested in visiting Mexico, 16% are interested in visiting Iran, 51% are interested in visiting China, 43% in India, 43% in Malaysia, 43% in Egypt, 16% in Uganda
• 2 in 3 of industry leaders predict increased business in China in 2016
• 3 in 10 of industry executives believe they will do more business in Iran next year Responsible tourism
• More than 8 in 10 senior industry professionals say the envirmnoment is important to their organisation
• 52% of UK holidaymakers believe the industry is doing enough to reduce climate change
• only 4% offset the carbon emissions of every flight they take Sports tourism 84% of the trade believes major sporting events have a positive effect on the host’s tourism industry Aviation
• 83% of industry executives think no-frills long haul flights will take off
• 52% of UYK holidaymakers want wifi on planes Booking trends
• 16% of organisations work with bloggers
• 6 in 10 holiudaymakers check exchange rates before booking a holiday UK holidaymakers’ experiences
• 61% of staycationers say fear of terrorism was an important factor in the holiday choice
• 64% of industry leaders think selfies should be more closely momitored at tourism.