When K-Pop stars discover Switzerland

Two members of the world-famous K-pop group BTS, Jung Kook and Jimin, discover the most beautiful side of Switzerland in the new season of the Disney+ series «Are You Sure?!». The production follows the two musicians on a twelve-day trip that takes them from the majestic Alps to the coasts of Vietnam. Six of the eight episodes were filmed in Switzerland, according to Switzerland Tourism.

Filming took place in several locations – organized and supported by Switzerland Tourism in close collaboration with local destinations and partner businesses. Jung Kook and Jimin spent almost a week enjoying Switzerland with its diverse natural landscapes, recharging their batteries after their military service and finding inspiration in the Swiss scenery.

«Are You Sure?!» was produced by HYBE Corporation, the powerhouse behind BTS. The decision to film in Switzerland is no accident — Switzerland Tourism has long cultivated its presence in the Korean market and cleverly uses social media to connect with younger target groups.

The second season of «Are You Sure?!» will premiere on Disney+ on December 3, 2025. For Switzerland, this means not only international attention but also the opportunity to reposition itself as a diverse travel destination to millions of young fans worldwide.