This Swiss canton is one of the most hospitable regions in the world

Many Swiss people often complain that hospitality in their own country leaves something to be desired – claiming that elsewhere, service is more cordial and welcoming. But a recent ranking by the booking portal Booking shows that this is not the case! At least not in the canton of Graubünden. It has now been officially recognised as one of the most hospitable regions in the world. However, a recent ranking by the booking platform Booking.com suggests otherwise—at least in the canton of Graubünden. It has now been officially recognized as one of the most hospitable regions in the world.

The southeastern part of Switzerland has joined an exclusive list of foreign dream destinations such as Madeira, southern France and Australia. The award is based on real guest reviews and highlights regions where hospitality and service are particularly impressive. Only accommodations with a rating between eight and ten points qualified for the ranking.

In addition to the most hospitable regions, Booking has also honoured the most hospitable places in the world. Based on the Traveller Review Awards 2025, cities and towns where guests feel particularly welcome have been selected. These places impress with warm hospitality, excellent service and authentic travel experiences.

These are the ten most hospitable regions in the world:

• Osijek-Baranja, Croatia.
• Kakheti, Georgia.
• Madeira, Portugal.
• Misiones, Argentina.
• Graubünden, Switzerland.
• South Australia, Australia.
• Brittany, France.
• Baja California Sur, Mexico.
• Kien Giang, Vietnam.
• Drenthe, Netherlands.

These are the ten most hospitable places in the world:

• Sigiriya, Sri Lanka.
• Cazorla, Spain.
• Urubici, Brazil.
• Taupo, New Zealand.
• St. Augustine, USA.
• Orvieto, Italy.
• Manizales, Colombia.
• Quedlinburg, Germany.
• Ko Lanta, Thailand.
• Chester, United Kingdom.