Malta is seeing a record number of Swiss tourists

67,857 Swiss nationals visited Malta in 2024 – an increase of 17.4 per cent compared to 2023. The average stay was 6.5 nights. At the end of 2010, the islands of Malta, Gozo and Comino only recorded 21,522 visitors from Switzerland.

What does Louis Burgess think has led to this recent success? ‘Malta is always worth a visit. Tour operators appreciate the archipelago as a year-round destination where they can offer classic packages, city breaks, island hopping or beach and cultural holidays,’ says the director of the Malta Tourism Authority in Switzerland.

Easily accessible, diverse, flexible, and dynamic—the Maltese Islands are becoming an increasingly popular destination for conference and corporate event organizers. This success is largely due to the strong collaboration with our partners, including airlines, event organizers, and travel agencies. Interest from travel agents remains high, with a growing demand for information brochures, active participation in PR activities, and enthusiastic engagement in familiarization trips. Equally encouraging is the increased use of the PEP offer, allowing visitors to explore the islands more extensively.

Up to 21 weekly connections

One key factor behind Malta’s tourism boom is its excellent flight connections. In 2025, travelers from Switzerland will continue to enjoy between 19 and 21 weekly flights to Malta. KM Malta Airlines will maintain year-round daily flights from Zurich, while Swiss will operate daily flights to Malta between April and August, with 9 to 10 weekly flights in September and October. EasyJet will also serve both Geneva and Basel, operating two to three flights per week from April to November.

It’s not just Swiss travelers who are drawn to Malta. Between January and December 2024, more than three and a half million foreign tourists visited the country, marking a 19.5% increase. Overnight stays grew by 13%, reaching nearly 23 million nights. In total, foreign tourists spent approximately €3.3 billion, a 23.1% rise compared to 2023.

Additionally, Malta continues to offer an attractive price-to-performance ratio, as confirmed by a Travelnews island test conducted in July 2024.