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The Otonomus Hotel in Las Vegas: AI ensures an experience that is as individual as its guests. Image: AHC Capital Holdings

AI hotel in Las Vegas to revolutionise hospitality

20.01.2025 – 07:09

With the Otonome Hotel in Las Vegas, artificial intelligence is artificial intelligence is taking the hotel industry to a new level. The concept is based on radical personalisation and completely contactless processes that are designed to make your stay more efficient and more individual.

The Otonomus Hotel, which officially opens in May 2025, sets new standards in the use of artificial intelligence in the hotel industry. While many hotels now use AI tools for optimisation, the Otonomus goes a big step further: here, AI is used to design the entire hospitality experience in order to offer each guest a tailor-made experience.

At its core are two innovative systems. FIRO, the AI-based booking system, not only optimises room occupancy, but also enables flexible adjustments, such as merging adjoining rooms into individual suites. KEE, an app, takes on the role of a digital concierge: it controls everything from room temperature to robot butlers that deliver orders directly to the room.

Hotel relies on radical personalisation

Personalisation begins even before the guest arrives. During an onboarding process, guests indicate their preferences, and with consent, additional information from social media can be incorporated. On this basis, the AI creates a detailed profile that seamlessly adapts the guest's stay to their individual wishes – from the lighting to the breakfast selection.

The hotel is designed to be completely contactless. Check-in, service requests and checkout are all managed through the app, eliminating the need for a reception desk. However, the focus on AI goes beyond efficiency: the system continuously learns from feedback and optimises future stays, as reported by the industry portal «Reise vor 9» writes.

The Otonomus Hotel, which is less than ten minutes from the Las Vegas Strip, makes it clear that the hotel industry of the future will not only be digital, but also radically individual. Further locations, including Dubai, are already in the planning stage.

Despite all the innovation, questions remain. How much personal data guests are willing to disclose and the role data protection will play in such an AI-driven concept remain uncertain. Additionally, the loss of personal contact—which many consider central to the hotel experience—could deter some travelers.

(TN)