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Unlike other safari destinations, Tanzania still has unspoilt areas to offer that are not so overcrowded. Image: Hu Chen (Unsplash)

Tanzania is more popular than ever

Marilin Leuthard

A paradise for adventurers and beach fans alike: Tanzania trumps with its diversity and is becoming increasingly popular as a destination among travellers. Travelnews asked four Africa specialists about the Tanzania hype.

The East African country of Tanzania offers a diverse mix of attractions, including numerous national parks teeming with a wide variety of species such as elephants, lions, leopards, buffaloes, and rhinos—collectively known as the "Big 5." The stunning beaches on the islands of Zanzibar, Pemba, and Mafia, along with Mount Kilimanjaro, the continent's highest peak, further enhance its appeal. Additionally, Tanzania stands out as one of the most politically stable and peaceful nations on the African continent.

In recent months, Tanzania holidays have become increasingly popular. Xenia Graf from Dreamtime Travel can confirm this development: «Demand for Tanzania has been rising steadily in recent months. 2023 was already a good year for Tanzania and bookings are looking even better in 2024.»

High flight prices 2024

John Stewardson from Africa Design Travel is also pleased about the high demand for Tanzania trips, increasingly also in combination with Uganda or Kenya. However, many customers are already switching to next year, as the flight prices for 2024 are already very high and there is less availability.

The beach of Pingwe, a village on the Tanzanian island of Zanzibar. Image: Javi Lorbada (Unsplash)

Whether camping safari or beach holiday, the combination of adventure and relaxation is making Tanzania an increasingly popular holiday destination. According to Claudio Nauli from Kuoni Specialist Private Safaris, Tanzania is for everyone who loves nature and animals. TUI also has a wide range of customers, from individual and adventure travellers to families and classic Sun&Beach customers, according to TUI media spokeswoman Sonja Ptassek.

In addition to Dreamtime Travel, Africa Design Travel is also registering a trend towards privately guided safaris. «People who enjoy travelling in a small group or appreciate being able to travel with their private, German-speaking guide in a high-quality off-road vehicle», says Stewardson.

Why Tanzania?

Tanzania is characterised by its diversity. The more than 20 national parks in Tanzania, including iconic locations like the Serengeti National Park and the Ngorongoro Conservation Area, host a vast array of wildlife. Countless animals participate in the awe-inspiring Great Migration annually, a natural spectacle where they journey across the plains in search of water and grazing grounds.

The safari tours in Tanzania can easily be done with a 4x4 safari vehicle, says Claudio Nauli from Private Safaris. Compared to other safari destinations, Tanzania still has large unspoilt nature reserves, such as Nyerere and Ruaha National Park, which are less crowded.

On a safari in Tarangire National Park in the north of the country. Picture: Adobe Stock

A safari in Tanzania can also be easily and attractively combined with other unique experiences, such as getting to know the Masai culture, trekking Kilimanjaro or relaxing on the beaches of Zanzibar and the surrounding islands, explains Xenia Graf from Dreamtime Travel. Combining a safari with a beach holiday is also very popular at Africa Design Travel.

«We also realise that many people don't know that there are incredibly fascinating parks in southern Tanzania. Nyerere National Park (formerly Selous), Ruaha National Park, Mikumi and Katavi are among the highlights, as is chimpanzee trekking in Mahale or Gombe», explains John Stewardson from Africa Design Travel.

Long-term favourites and new destinations

While the perennial favourites South Africa, Namibia and Botswana are enjoying steady popularity, interest in other African countries is also on the rise. Zimbabwe and Zambia as well as Mozambique are recommended by more and more guests as a beach holiday destination, while Uganda, Rwanda and Madagascar are also enjoying growing demand. At TUI, the popularity of Kenya has risen compared to the previous year. None of the four tour operators recorded a decline in bookings.

Many African countries are therefore enjoying strong demand, meaning that capacities for 2024 are already reaching their limits and customers are already switching to the 2025 travel year. The ability to combine various highlights easily and inexpensively should not dampen Tanzania's popularity any time soon.